Chew King
ASSOCIATE PACKAGING DESIGNER, LEAD DESIGNER FOR PROJECT
BRANDING, PACKAGING
Tradeshow
Re-design Chew King packaging to be fun, bright and bold while utilizing the same hues. I first researched baseball cards, colorful candy, and junk food packaging to familiarize myself with attractive packaging. I then developed an intricate design that leads the eye in a motion and matched that with a playful typography.
Starting from the left is a comparison of the new to the old version.
Created a retractable banner to showcase the brand identity and story of Chew King. Inspired by the packaging I re-designed, below are options that showcase this by the eye motion of organic and geometric shapes, along with identical color explorations, and a collaboration with in-house photographer to create the final display.