Harry Barker
ASSOCIATE PACKAGING DESIGNER, LEAD DESIGNER FOR PROJECT
PACKAGING
Redesign Harry Barker packaging to be eco friendly yet modern. I used the same border from the original packaging (right) and applied earthly hues that is cohesive for the new logo. I did not want to stray as this was not a NEW launch but rather a refresh.
Starting from the left is a comparison of the new to the old version.
Licensing
SportPet obtained a Disney license and I had the pleasure designing dog apparel hangtags for the Harry Barker and Disney The Little Mermaid collaboration. The goal was not to overcomplicate packaging as one is an eco brand and the other is a playful collection. I used colors from the original Harry Barker packaging and incorporated Little Mermaid graphics to create simple but fun oceanic landscapes.