Kitty City
ASSOCIATE PACKAGING DESIGNER, LEAD DESIGNER FOR PROJECT
BRANDING, PACKAGING
Tradeshow
Update Kitty City packaging into a more modern, fun, attractive, and intriguing look. I compared old packaging with current trends and created a bright, trendy look that would complement the logo. I also developed icons to ensure the vision is consistent from start to finish.
Starting from the left is the current packaging compared to the old version.
Designed a retractable banner to showcase the rebrand of Kitty City. The design started out as an informational banner then transitioned into an introduction of the rebrand meaning less verbiage. I gathered design elements from packaging and worked with an in-house photographer on imagery to create a playful yet professional display.
Below are the options I presented and the middle one was selected with updates.
