Party City
ASSOCIATE PACKAGING DESIGNER, LEAD DESIGNER FOR PROJECT
BRANDING, PACKAGING
To enhance the celebratory packaging Party City utilizes for seasonal collections. Taking inspiration from old packaging, I used the same colors in a brighter tone and turned the dots into confetti.
I also developed a cartoon cat hangtag for garments that are specifically for cats. I wanted to create a cute, simple and professional tag that consumers would be able to gravitate towards while shopping.